Annual Report Text 3
We want people to know who we are. We understand how we can help.
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We have a fantastic service and we do our best to introduce ourselves to Fairbanks as much as possible. Whether it be through events, radio advertisements, or making sure we have a strong presence on the internet, one of our top goals is make sure people understand who we are.
In 2016, we made it priority to participate in community events. The Go! Winter Expo, A Women's Affair, and Midnight Sun Run are some examples of the larger events. But we also attended various health fairs hosted by Alaska Health Fair (non profit), spoke at UAF's Healthy Lecture Series, and even hosted a First Friday! For our efforts, 9% of patients claimed that they were introduced to us through these events, a 3.5% increase from 2015.
Another goal we set for ourselves was to boost our internet presence. Facebook, YouTube, blogging, and a strong website was the focus. As a result, 15.7% of new patients claimed the internet as the reason they learned about us, 5.3% more than the previous year.
Of all the different circumstances in which you could find out about the Alaska Center for Natural Medicine, there is one that we are most definitely proud of - referrals. 47% of people became aware of ACNM through friends and family recommending us. Meaning the most effective form of marketing is how we treat our patients and satisfaction with their medical care!